From sending out letters to entertainment journalists and having life size Ghajini mannequins placed at cinema halls to giving Ghajini haircuts to his fans and getting ushers (people at ticket and food counters) at Multiplexes sport the Ghajini cut, Aamir Khan has always managed to surprise us with his unique film promotional tactics.

The actor, who will next be seen in ‘3 Idiots’ which hits theaters on December 25, has once again caught our attention with his latest promotional funda. This time, Aamir’s agenda is to woo his female fans. They say; ladies connect to each other in the loo… be it then office, college or school, ladies loo is the place where all the female conversations, gossips and tittle-tattles are at the peak. Its one place where the fairer sex, admires (themselves), inspires (others) and conspires (against each other). And keeping all these facts in mind, Aamir too decided to connect with his female fans in the ladies loo. Shocked? So were we!

At a recent visit to Mumbai’s cinema hall to catch up a movie, we were taken by surprise to spot Aamir Khan inside the ladies loo. Well, not the actor himself, but his film’s posters have found a place inside each of the toilets. Take a look at the toilets and you will find the ‘3 Idiots’ poster behind all the toilet doors. The poster has ‘3 Idiots’ co-stars Aamir Khan, Sharman Joshi and Madhavan sitting on a ‘bum shaped’ seat that seems like a toilet seat. Once you enter the loo and take a look at it, you will definitely come out smiling. Well that’s Aamir Khan for you… making you smile and making his way into your hearts and minds.

So next time you go to watch a movie, do not forget to visit the ladies loo and check out Aamir Khan. We know all the guys reading this might be wishing they too got a chance to visit the ladies loo. Alas! Not everyone is as lucky as Aamir Khan!

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